• Claire Shelley

Do this one small thing to help your training or coaching business thrive

Updated: Sep 8, 2021

There's one small but very powerful thing that you can do to help your business thrive. And that's to be consistent. ⁠

Being consistent in all areas of your marketing, whether you're running paid ads or not is worth its weight in gold. ⁠ ⁠ It keeps you top of mind and helps to build trust with your audience, so that when the time is right for them, your ideal client will think of you.

Social Media Marketing

Keep in mind that the algorithm on many social media platforms also loves consistency and will reward your efforts by showing your content to more people. ⁠ ⁠ Facebook and Instagram ads do some of the heavy lifting for you by amplifying your message, but they don't work as well unless you're being consistent on your social profiles too and they certainly aren't a substitute for organic marketing. ⁠ This is because Facebook likes its users to have a valuable experience, so an empty, unloved business page can negatively affect your ads and they may even cost more.⁠ ⁠And here's an added bonus to being consistent: It's easier to take time off! When you've already established a following and built foundations, you will find that when you do take time out, it doesn't require as much effort to get back to where you were because you've already established relationships and people will remember you. There's no getting away from it, creating regular content takes time and effort and unless you have a plan or a schedule to follow, it’s easy to let things slide. But if you have the content ready to use when you need it, you are much more likely to stay on track. If you want to streamline your social media posts or make it easier to post on multiple profiles, you might want to consider a social media management tool.

You can read more in my blog, a less stressful way to post on social media.

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