Content Schedulers! They’re a bit Marmite
If you have the daily stress of thinking, 'arghhh, what do I post today?' then scheduling might be the answer.
Creating marketing content takes time and effort and unless you have a plan or a schedule to follow, it’s easy to let things slide. If you have the content ready to use when you need it, you are much more likely to stay on track.
If you want to streamline your social media posts or make it easier to post on multiple profiles, you might want to consider a social media management tool.
What can you do with a management tool?
A management tool will schedule posts through queues or in bulk. You can tailor posts to each social network to maximise organic reach.
It’s not for everyone, but here are some advantages of posting your content this way:
- it helps keep your content strategically planned and consistent
- it’s ALMOST* set and forget and takes away the stress of wondering what to post each time
- you can see at a glance what all of your posts will look like together, handy for visual platforms like Instgram
- you can enjoy some much needed time off
* You still need to engage with your online community and reply to any comments that your posts generate.⠀
Using a scheduler, you can plan out your content for the next few weeks or even months and not have to worry about creating the posts yourself, just let the scheduler take the strain.
Another advantage is that most management tools will also collect analytics about your content, you can then use these analytics to improve your marketing strategy.
The functions offered vary from tool to tool, but some allow you to manage your current following or find new people to follow, people who might be relevant for your business. If you want to create welcome messages or instantly follow back the people who follow you, you can do that too.
Scheduling is also an option if you just have a spare half hour and you want to creat a post, but not share it right away.
Some social media platforms also allow you to schedule posts directly, without the need for an extra tool. For example, on Facebook you can schedule posts by clicking on the Scheduling Tools tab, see below.
The downside to scheduling is that you’ll need to put time aside to create content up front.
I prefer to do it this way as I can get on with my week without worrying about content creation, but I understand that some people prefer to post in the moment, and that’s okay too!
Do whatever suits your way of working.
Social Media Management Software
As with most tech, there are many different options to choose from. Here are a few suggestions to get you started.
Each has advantages and special features, so it all comes down to what you personally prefer.
I hope this blog has given you some ideas of how you can streamline your social media posts.
If you are using any other great social media managers, I’d love to hear about them!
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