Perhaps you left the corporate world because you wanted to do things your own way and have more freedom? I know I did!
Being independent means doing what you love, working with people who are a great fit and choosing your own schedule. It allows you to be true to your values and you can work on fulfilling your dreams and goals, there are LOTS of wins!
I’m sure you’ve also found that running a business requires a lot of time and energy and at times, you can feel tied to your business.
So if you're looking to add more profit to your coaching business this year, have you considered selling digital products?
Putting your knowledge into a downloadable product can generate extra income, without taking up more time in your diary.
Info products also have many additional benefits, they're are an effective way of letting prospective clients try out your services for a small investment, which can lead to them buying your more premium services.
Another advantage of having digital products is that they work really well with Facebook ads. Lower priced products (i.e. under £99) can comfortably be sold with ads to a cold audience because they’re more of an impulse buy.
So what can you create?
1. Templates and guides
An easy place to start, if you're a coach or consultant as it’s likely that you already have resources that can be turned into a product.
Checklists, templates, swipe files, slide decks, ready-made spreadsheets and guides are just a few examples.
2. Planner/playbook
A planner is another downloadable product, but it's usually more detailed and solves a very specific problem for your ideal client. It can be a great way to attract qualified leads who you can upsell high-ticket services to.
3. Masterclass/webinar
Masterclasses tend to be around 45-60 mins. If you deliver your masterclass live and record it, it can be turned into an 'evergreen' product and be sold online. You can also include a workbook or cheat sheets to make your masterclass more valuable.
Will you be adding an online product or two to your business in 2023?
I'd love to hear!
PS. Are you tired of not having a clue where to start with Facebook ads? Then check out my Ultimate Facebook Ads Strategy Planner! It's the fastest way to get your business primed for using ads, saving yourself a lot of time and guesswork. Grab your copy today!