• Claire Shelley

GDPR and double opt-in

Updated: Sep 9, 2020



A quick note on GDPR..


If you’re starting an email list for your business, you might have questions about the best and correct way to collect data.


If your business is based in the European Union (EU), or you process the personal data of EU citizens, the General Data Protection Regulation (GDPR) affects you.


I like a belts and braces approach, so as well as getting people to click “subscribe” when joining my list, I also include double op-in.


When you’re operating under GDPR, you do not have to use double opt-in to collect email addresses.


To collect a person’s data, people need to add their email address and click “subscribe”. This action alone adds them to your email list.


With double opt-in there is an extra step. As well as clicking subscribe, each new person who opts-in automatically receives a confirmation email containing a link to verify that they’re the owner of the email address.


This method results in more quality leads because email addresses are verified. Double opt-in also lowers the risk of bots and spammers getting on your list.


To collect data you will also need to have an up-to-date Data/Privacy Policy on your website.

For further information on GDPR, you can read Suzanne Dibble’s (GDPR expert) article here.


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#gdpr #mailinglist #marketing #doubleoptin #subscribers #warmaudience #buildyourlist

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